What began as a textbook on category management evolved into a story of professional growth.
A young man from the contact center decides to take on a challenge: becoming a category manager. Step by step, he masters assortment management—structuring categories, building assortment matrices, handling pricing and promotions, negotiating with partners, and managing annual budgets.
As he grows, so does the company.
Meet Max. And he is determined to succeed.
ISBN: 978-617-8818-33-3
Author: Kateryna Pautova
Illustrator: Yevheniia Telnova
Publisher: PROBOOKS
Language: Ukrainian
Year of publication: 2026
Number of pages: 252
Cover: Hardcover, bound
Format: 165×210 mm
Weight: 600 g
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